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The Big Screen Bra ‘Flash’ Mob

Event Date: Thu July 19 2012

We are a young charity with big ambitions: to educate and screen 100,000 women for breast and cervical cancer in poor and developing countries around the world. We’re calling this The Big Screen.

To kick this off with a bang(ers), we are going to try to remove the stigma we face in the countries we work in by staging a ‘flash’ mob. This will happen on Trafalgar Square at 18.00 on Tuesday, 17 July. Participants will be asked to take of their tops exposing their bras.

As breast and cervical cancer affects more than women, we are also going to be inviting all you blokes to sport a bra in support.

Before the ‘Flash’ Mob, participants should blend in with the crowd at the Nelson’s Column side of the square. A man will be standing at the top of the National Portrait Gallery steps in pink trousers (he should be obvious).

At exactly 18:00 by the clock of St Martins in the Field (North East corner of square), he will signal by holding his arms out making a human “T”. Participants should then remove their tops exposing their bras, walking through the square and up the steps of the National Portrait Gallery. Gather at the top and at exactly 18:05, participants should disperse.

We will be filming this, and would appreciate other people filming the event and posting the results to YouTube and social media sites.

Additional for The Big Screen ‘Flash’ Mob Trafalgar Square:
First of all, a word about safety.
* Participants in the Flash mob MUST NOT bring “props” such as hockey or lacrosse sticks, or anything else that can cause injury.
* This is intended to be a fun event. Remember that other people will be using the square. Participants must treat them with respect.
* There will be equipment around Nelson’s Column. Participants must not interfere with the equipment, members of the crew, or other people associated with that event.
As always with these events, personal safety is the responsibility of the participants. The Odysseus Foundation and companies and organisations associated the charity are not liable in any way.
Participation indicates an acceptance of these conditions.
Footage of the event will, hopefully, be broadcast in news programmes.
Footage may also be used in future marketing events associated with The Odysseus Foundation. Participation indicates consent to this.
Finally, this will not work unless we have a large number of participants, so spread the word, bring your friends, stay safe, show respect, but, above all HAVE FUN!

Find out more at https://www.facebook.com/events/263034540476511/

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